Assalamualaikum peeps, this is I'm gonna explain a little bit about the effectiveness of Facebook advertising nowdays. Facts state that the Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc.Besides that as of September 2012, Facebook has over one billion active users,more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as "People From Work" or "Close Friends.
Facebook is rapidly becoming the hottest site in all of online land. Approximately more than 13 million individuals are using Facebook in Malaysia.
Facebook is rapidly becoming the hottest site in all of online land. Approximately more than 13 million individuals are using Facebook in Malaysia.
Effectiveness of Facebook Advertising
Neuro Focus is a subsidiary of Nielsen that integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences. A viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, and the default homepage of the New York Times.
Neuro Focus is a subsidiary of Nielsen that integrates neuroscience knowledge into the world of branding, product development, marketing, and advertising. The company studied three different online experiences. A viewer looking at their own News Feed on Facebook, the default homepage of Yahoo, and the default homepage of the New York Times.
Although all three websites achieved significantly higher levels of attention and engagement than other websites, the study found that the people pay more attention to and remember more ads seen on Facebook. This is partially due to the fact that the rest of the content on the page offers something new to learn about friends and personal and relevant activities.
It is also found that more men resonated with Facebook than women did. Because, women associated Yahoo more with "connecting" and "advice" than the social network.
Lastly, overall the study found that ads on Facebook are more effective than those on television. The best way to determine if a Facebook as is a good fit for your business is to create an ads and track its effectiveness by measuring the Likes and activity on your Facebook Page through Facebook Insights. Example pictures below :
Lastly, overall the study found that ads on Facebook are more effective than those on television. The best way to determine if a Facebook as is a good fit for your business is to create an ads and track its effectiveness by measuring the Likes and activity on your Facebook Page through Facebook Insights. Example pictures below :
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